Agenda

ET – 11:45 am
UK – 04:45 pm

Pawsitive start!

Small intro by Anton Shulke

ET – 12:00 pm
UK – 05:00 pm

I've seen things

Stories & anecdotes about the sometimes wonderfully weird world of search, SEO, and the web.

John Mueller
Search Advocate @ Google

ET – 12:30 pm
UK – 05:30 pm

The psychology of authority

How to use psychological processes behind authority to create compelling pitches/presentations that showcase your digital marketing results. By hacking into the cognitive processes of the people responsible for budgets/hiring/redundancies, you’ll be able to solidify yourselves and your results as invaluable.

Sarah Presch
Digital Marketing Director @ Dragon Metrics

ET – 01:00 pm
UK – 06:00 pm

Shifting landscape of SEO careers

Fewer SEO roles, direct hiring by employers, and tips on using LinkedIn Boolean search strings to find relevant jobs. Learn how to align your experience with vacancies for better success.

Ian Benjamin
CEO & Founder @ Digital Execs

ET – 01:30 pm
UK – 06:30 pm

From Rich Results to Search Journeys investigation of the SERPs

Two case studies in which, thanks to the "suggestions" that Google hides in plain sight in its SERPs and the thoughtful use of structured data and an effective implementation of Entity Search insights, two clients in different fields were able to obtain great results in terms of traffic organic.

ET – 02:00 pm
UK – 07:00 pm

AR/VR for SEOs

VR and AR are set to transform digital marketing and SEO by 2025, moving from niche to mainstream. Discover key insights for staying ahead in this immersive space, including metaverse trends, augmented reality, standards, and current usage.

ET – 02:30 pm
UK – 07:30 pm

Using cats for your link building

Bibi is g0nna t4lk ab0ut c4tz & l1nkz. Cats rule the internet. It's a scientific fact. You can use this cat content to attract people to your website.

Bibi Raven
Link Building Expert @ Bibibuzz

ET – 02:30 pm
UK – 07:30 pm

Organic link building for sales & landing pages

Great links are essential, but they alone may not be enough to improve rankings for your sales landing pages. Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital PR efforts with white-hat, ROI-focused link-building that increase rankings for your sales landing pages.

ET – 03:00 pm
UK – 08:00 pm

AMA session - recorded session

Do you feel as excited as we are? You can now send your SEO questions through the form here and the best will be answered by Aleyda! 😻

Aleyda Solis
International SEO Consultant & Founder @ Orainti