Pawsitive start!

Small intro by Anton Shulke

Debugging JavaScript websites

In this session we'll look at a methodical approach to identifying and debugging JavaScript issues for Technical SEOs

Martin Splitt
Developer Advocate @ Google

Dark Patterns in SEO and UX: How to avoid them and build a more ethical web

Join this eye-opening session to discover how dark patterns lurking in your website design could be sabotaging your SEO efforts, and learn practical strategies to identify and eliminate these deceptive practices that risk search engine penalties and lost user trust - perfect for SEOs and digital marketers seeking to align their optimization tactics with ethical design principles while maintaining strong rankings and sustainable growth.

Sara Fernández Carmona

SEO consultant

The role of embeddings in modern SEO

Understand how modern search engines use embeddings to evaluate content relevance and what this means for your SEO strategy. Join Roxana as she simplifies advanced concepts into practical insights and walk away with actionable tips and a ready-to-use code demo to get you playing with embeddings immediately.

Roxana Stingu

Head of Search & SEO @ alamy.com

Down the Mountain

Advancing in your career isn’t just about technical skills—it’s about mastering the balance between hard and soft skills. In this inspiring 30-minute talk, Noah shares a repeatable framework to help you navigate your professional journey with confidence. 

Google exploit and how it changed my thinking about SEO

Mark explores the details of what he found with a frontend Google exploit that revealed parameters used in Google Search and what he is doing differently with SEO now.

Mark Williams-Cook

Director of Candour agency, Founder of SaaS tool AlsoAsked

Technical SEO for AEO

As search engines fully embrace GAI, and as GAI companies try to take traffic from organic search, understanding technical SEO, and how it impacts these changes, is vital for sustainable growth.

Alan Bleiweiss

Forensic SEO audit consultant

Which Update Was It

Demystify Google's complex algorithm ecosystem in this session, where you'll learn how to accurately diagnose which algorithm is actually affecting your site's performance, understand the distinct characteristics of different Google updates, and develop the skills to identify the true cause of traffic changes - essential knowledge for SEOs who want to implement the right recovery strategies.

Kristine Schachinger

SEO consultant and digital strategist

Pawsitive start!

Small intro by Anton Shulke

I've seen things

Stories & anecdotes about the sometimes wonderfully weird world of search, SEO, and the web.

John Mueller
Search Advocate @ Google

The psychology of authority

How to use psychological processes behind authority to create compelling pitches/presentations that showcase your digital marketing results. By hacking into the cognitive processes of the people responsible for budgets/hiring/redundancies, you’ll be able to solidify yourselves and your results as invaluable.

Sarah Presch
Digital Marketing Director @ Dragon Metrics

Keyword Clustering

Some cool shit you might not have thought about. Techniques that solve keyword cannibalization, reveal unique content opportunities, and establish unbeatable topical authority. After implementing it, traffic increases 288% on average.

Andy Chadwick

Co-founder and SEO Strategy Lead at Snippet Digital

From Rich Results to Search Journeys investigation of the SERPs

Two case studies in which, thanks to the "suggestions" that Google hides in plain sight in its SERPs and the thoughtful use of structured data and an effective implementation of Entity Search insights, two clients in different fields were able to obtain great results in terms of traffic organic.

AR/VR for SEOs

VR and AR are set to transform digital marketing and SEO by 2025, moving from niche to mainstream. Discover key insights for staying ahead in this immersive space, including metaverse trends, augmented reality, standards, and current usage.

Using cats for your link building

Bibi is g0nna t4lk ab0ut c4tz & l1nkz. Cats rule the internet. It's a scientific fact. You can use this cat content to attract people to your website.

Bibi Raven
Link Building Expert @ Bibibuzz

Organic link building for sales & landing pages

Great links are essential, but they alone may not be enough to improve rankings for your sales landing pages. Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital PR efforts with white-hat, ROI-focused link-building that increase rankings for your sales landing pages.

AMA session - recorded session

Do you feel as excited as we are? You can now send your SEO questions through the form here and the best will be answered by Aleyda! 😻

Aleyda Solis
International SEO Consultant & Founder @ Orainti