Upcoming Live Stream

From Layoff to SEO Success – Building a Business with Personal & Professional Branding

April 23, 2025

11 am PT/ 2 pm ET/ 6 pm UK/ 8 pm Berlin

Paul Andre de Vera—known as "Dre"—is a 20+ year B2B digital marketer, organic growth strategist, and host of the SEO Video Show, which has amassed over 80,000 watch hours. After being laid off, Dre rebuilt his career by creating a strong personal and professional brand, eventually generating more revenue in one year as a consultant than in his entire corporate salary history. In this session, he’ll share the exact steps he took to turn job loss into an opportunity—building a brand that attracts both employers and clients.

Dre has worked with major B2B companies like SAP and Workday, co-founded WeAre.online, a tech networking community for Black, Latino, and Asian professionals, and consults for hyper-growth startups and local businesses via paulandre.com.

When he’s not talking SEO or sipping whiskey, Dre’s hanging out with his two Yorkies—Buddha and Santo—who have been his loyal sidekicks throughout his entrepreneurial journey.

Also: diehard Raiders fan. Rib-eye steak connoisseur.

Reimagining E-E-A-T: How Ethos, Pathos and Logos Supercharge SEO Campaigns To Improve CRO and Drive ROI



April 30, 2025

10 am PT/ 1 pm ET/ 6 pm UK/ 7 pm Berlin

What can marketers learn from Aristotle? A surprising amount! In this talk Amanda will bridge the gap between ancient philosophy and modern SEO by showing how ethos (authority), pathos (emotion), and logos (logic) can transform your SEO strategy.

You’ll learn how to use ethos to establish credibility with authoritative signals, pathos to connect emotionally with your audience’s needs, and logos to align your messaging with their logical decision-making processes. Walk away with a practical framework for optimising your SEO, content and Digital PR campaigns to maximise impact, return and ROI.

This session dives deep into how ethos, pathos, and logos can be strategically applied across SEO campaigns on-site and off-site to maximise engagement and conversions. You’ll learn how to build trust with your audience through authority signals, design emotional connections that make your content more relatable, and create logical pathways that seamlessly guide users toward taking action. By implementing these actionable strategies, you’ll be able to boost both your CRO and ROAS while aligning with the latest SEO best practices

Amanda is the Founder and Director of Cedarwood Digital, an award-winning agency based in Manchester, UK.

With over 15 year's experience, Amanda has worked with a range of businesses from SMEs through to major multinational corporations to help develop effective SEO, PPC and digital PR strategies which closely align with their business goals.



Amanda is a regular conference speaker having spoken at the SEO Mastery Summit Saigon, Digital Marketing Europe, Brighton SEO and many more, in addition to contributing frequently to thought leadership articles across the SEO space including MOZ, Majestic SEO, Ahrefs, Buzzstream and Search Engine Watch.

SEO for SEO’s Sake Doesn’t Work - Here’s What Does.

May 14, 2025

10 am PT/ 1 pm ET/ 6 pm UK/ 7 pm Berlin

In this insightful session, Ian Ferguson, a seasoned eCommerce SEO consultant, challenges conventional SEO practices by introducing his two golden rules:

1. SEO should be the secondary reason for doing something. If you're only doing it for SEO, don't!
2. Good rankings should be a side effect of good work.

Ian emphasizes shifting perspectives to focus on actions that genuinely make a difference. He advocates for implementing strategies that serve the user's best interests, with improved rankings being a natural outcome. Through real-world examples, Ian illustrates how aligning SEO efforts with genuine value creation leads to sustainable success.

Ian Ferguson is a UK-based eCommerce SEO consultant with over a decade of experience in growing organic visibility. Ian specialises in data-driven strategies that enhance the online presence of global brands and is the author of the SEO TL;DR newsletter, providing weekly insights into the latest SEO trends and Google updates.

Beyond his consulting work, Ian actively contributes to the SEO community through webinars and thought leadership. He has been recognized as a LinkedIn Top Voice in Organic Marketing and shares his expertise on platforms like Bluesky. With a focus on ethical and user-centric optimisation, Ian's approach ensures that SEO initiatives not only boost rankings but also enrich user experience and engagement.